Zoom in on any graphic and it will either have ragged or clean, crisp edges. All digital images are one of two fundamental types:
Vector Art or
Raster Art (bitmap, pixel)
The following formats explicitly do not comply with Production Ready Art Standards and if submitted, will incur cleanup charges. This is not a comprehensive list, rather a list of the most common unacceptable formats:
PowerPoint Word Excel Publisher Scans of logo or Letterhead/business cards Page layout files (Quark, PageMaker, InDesign) JPEG ( hi def rastered accepted) GIF WMF
APPROVED PROFESSIONAL GRAPHICS SOFTWARE:
Preferred professional graphics software:
Adobe Illustrator CS3 CorelDraw X3
Acceptable professional graphics software:
Adobe Illustrator 10 or higher CorelDraw 10 or higher InDesign Latest version of Photoshop